Search Engine Marketing That Works For Your Business
Building a website is the easy part. We know how to plan, organize and code your website to make it easy for search engines to index (find).
Getting your web pages to show up on the search engine results pages for specific words or phrases can be trickier and more complex.
At Elevate Web Designs, we use time-honored strategies and methods that will improve the rankings of your pages for the terms your customers are using to find products and services such as yours.
Search Engine Marketing
Strategic search engine marketing uses a number of tools to increase the visibility of a website like search engine optimization and SEO copywriting. Pay-per-click (PPC) advertising, email marketing, and social media strategy and programs can be used in search engine marketing efforts.
Search Engine Optimization / SEO
Several factors affect how well a page will appear on the search engine’s results pages. Some aspects like page titles, meta descriptions, alternative text for images, and the use of keywords in internal links are straight-forward and a normal part of SEO work.
However, depending upon the complexity of a website and the competitiveness of its marketplace, a more tactical and technical approach may be required such as restructuring HTML, analyzing web logs and analytics, setting up redirects, link building, content development, and more.
SEO Copywriting
Writing copy for your website is different than writing copy for a brochure or a print ad. That’s because your website has two audiences – search engines and customers. The best SEO copywriting ensures that the words and phrases on the page are helpful to search engines for the indexing process and are engaging and informative to potential and existing customers.
Effective SEO copywriting achieves three goals:
- Pushes a page higher on the search engine results pages for the words and phrases people are using to find those products and services,
- The page is written in a style that matches your brand and target audience, and
- Convinces the web visitor to take the next step, i.e. place an order, sign up for an e-newsletter, or even something as simply as clicking to another page.
We can either write the copy for your website from material and information you supply to us or we can edit your copy to ensure that it’s “search engine friendly” and focused on the needs of your customers.
Keyword Research
Do you know what words and phrases your desired customers are using to find products and services like yours? Could there be alternative phrases that will work better? How would you know?
After helping you develop a list of potential keyphrases, we’ll research their potential, look for promising alternative phrases, and report on the findings that highlights recommended terms for use in the copy of your pages.
For maximum results, keyword research is an ongoing task to ensure that your chosen keyphrases keep producing the results you want.
We can also help you with your online marketing efforts. Contact us today at 702-480-3277 to discuss your goals.